Michele Spaccaferro, Copywriter & Strategist

I grew up in Chicagoland courtrooms.

At 12, I thought my father was a wordsmith.
As a public defender, he built stories from evidence,
knowing prosecutors would scrutinize every letter.
Not every case is a slam dunk.

At 23, I realized he was a reconstructive storyteller.
Today, I reconstruct undersold brand stories for a different jury.
Lob me the brief. I’ll hammer it home.